Did you know 62% of adults worldwide are active social media users and 88% of business owners are using social media to increase brand awareness?
Social media and business go hand in hand. Without social media marketing strategies, one can’t grow their business.
In the digital world, for every minute thousands of people are making a purchase online.
Digital marketing is the easiest way to attract thousands of customers and grab their attention. There are numerous social media marketing strategies you can use to reach them. Among them, social media marketing is comparatively less in cost but delivers results that are more effective than the others.
What strategies can I use to help create brand awareness in social media? How can I reach my target audience? How can I turn my visitors into customers? Are the most commonly searched questions by business owners. But we got you covered. You are going to get answers to all the questions you have been looking for, right here!
You can implement the best social marketing strategies mentioned below to grow your business.
Conducting contests and giveaways
This is a great way to attract your target audience as well as to reach out to more people and make engagement with your existing followers.
You can do this by conducting fun activities every week, or asking your followers to comment on something they like about your products. Conducting giveaway contests on special days like Mother’s Day, New Year’s Eve and giving special discounts on your products do wonder. You can simply ask your followers to post a picture of them with your products to avail the discount code.
This indeed leads to more engagement, leads and new visitors will be coming to your profile to participate in the giveaway. And ends up following you to not miss your future giveaway contests. If you are on a platform like Instagram or Facebook then you can create your personalized hashtag and ask the people participating in it to use the same. This way you will get more leads and visitors.
Starting a Retarding campaign
Retarding campaign is nothing but intriguing your visitor’s attention and trying to turn them into customers. This can be done when a visitor visits your website and sees your products.
Supposedly, a person is seeing your ads on any social media platform and they click on it and see the product you are selling. They go through your profile to check on everything including your collection, price and reviews. Whenever a person visits a website for the first time they only grasp the information. Most of them will not make any purchase on their very first visit.
But after that whenever they open other social media accounts they will be getting ads about the product they have seen. It involves tracking a cookie that saves the user’s activity on a web page. After this, the app will show them ads that will be centred around the products that they checked on your website. As a result, they will come back to your brand and make their purchase.
Create brand recognition
At this point, brand awareness plays a crucial role. Creating a post that is visually appealing that focuses on your brand, the products and the services you offer are a must. Adding designs that highlight the designs rather than the information you are trying to convey is a big NO.
Your content should be simple and subtle and should convey the message without distracting the audience.
For example, if you notice the cover pictures of famous brands like Levis, their brand logo will be simple without any overwhelming designs. Their cover picture clearly states what information they want to convey to their audience. That is” By better wear longer”.
In addition, they have separate categories for all the information on their Facebook page. This includes products, reviews, photos and comment sections. This makes it easier for the visitor to spot what they came looking for without them losing interest in the searching process.
Other social media marketing strategies through which you can improve your business.
- Genuinely interacting with the followers and visitors.
- Replying to order queries.
- Adding a call to action link or message that strongly makes a visitor take some action.
- Engaging with competitors and building a genuine relationship with them.
- Being active on different social platforms and trying out different content formats like videos, eBooks, interviews and blogs.
- Using the right set of keywords to educate customers about your products and services and providing solutions to their problems.
Conclusion:
To conclude, your social media marketing strategies will be your voice to make your brand and business reach more people. Your voice is your power. So use it wisely with the best social media strategies we have mentioned and enjoy the results coming your way.