Have you ever imagined how Twitter, Linkedin and Facebook will be without the tons of valuable content it’s providing every day? If it does not provide any content like it used to, then nobody would have got to know about them. And these apps would not have got millions of users from across the globe. This is where content comes into the picture.
Content marketing plays a crucial role in digital marketing. It is considered the king of digital marketing because good content attracts visitors. It is a strategy that is used by businesses to attract their visitors by evaluating the likes of their target audience and their areas of interest. And finally delivering quality content that reaches the right set of people at the right time.
The three main reasons as to why content is the king of digital marketing.
Good content brings brand awareness, lead generation, engagement, sales, lead nurturing, customer retention and loyalty. Therefore, content is the key to any website.
For any brand or business, the content you create not only helps in more engagement but also helps in creating a loyal relationship with your visitors. You never know when your visitors will turn into customers!
Content educates and helps in building relationships with your audience.
Information and education is the first step to grow in this digital world. It helps the customers to understand more about the product or the service you provide. Besides, it helps them to decide whether they can invest their money and time in it. As a consumer, they have to look at all the available options to choose the one that works best for them. So technically, proper content that can educate them is what is needed. Good content is directly proportional to the increase in visitors.
This education content can be your company’s website, social media content, about page, blog posts, how-to guides, videos, live Q & A with your audience, product or service pages and home page. You can also add reviews, testimonials to provide more information to your customers.
The key point you have to remember while creating content is how your customers can benefit from your products and the services that you offer. Focus on their queries and problems and try to provide solutions to them in an effective way. And tell them how your products and services can provide value to their lives and make it easier.
It is SEO friendly
When you have content that is good and organised with useful information then the search engine will rank your website. This will generate more leads and traffic. Usage of keywords in your content, higher your rank which automatically leads to higher sales.
When you create valuable and relatable content with information in your niche then there are chances of an increase in the website. In other words, the more valuable content you provide the more chances of you getting more customers and visitors.
Improve brand awareness and is cost-efficient
Content creates brand awareness and makes your brand known to the world. Sharing reviews and testimonials from clients and influencers will make people aware of your brand.
You can also improve your brand awareness by influencer marketing where you bring in popular influencers to promote your content so that your product and your service can reach a wider audience. Remember how Vivo company roped in Indian team’s captain Virat Kohli as brand ambassador to reach every person. They did this to let everyone know about their product and to increase their sales. A well-known person introducing your brand and its content will create an unbreakable trust between you and your audience.
Few other benefits of content that prove that it is the king of digital marketing
- It drives conversions.
- Brings in more traffic
- Helps in building trust with your audience.
- Helps you post yourself as an expert in your niche.
- It is cost-effective compared to other marketing options.
- Brings in more customers and helps in creating a great relationship with your audience.
- Gives long term results.
- Establish EAT, that is Expertise, Authority and Trust.
Conclusion:
The content will always be the most important element when it comes to digital marketing.
If the content is the king, engagement with your audience is the queen. Engaging with your audience at the right time is also important in digital marketing. Content with a good plan and strategy will bring in more leads than you imagine! So chalk out a plan, understand your follower’s desire and then create valuable content and rock your business.